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2023-09-15

ȦġͰѿִɫʻŵĽһʢ ںǵ˶׵ġ¡Ҳӵʱ 

2023괺ѹ˶ЬƺΪƾ 

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ͿػƷ˫λӪƷƲ˶гΪ 


ֵ˶гƷҲھѰʱ 붼ģշɹủƷƴɽҰ߽ 


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֮δŮ˶Ϊ˶ƷƷصΪŮ˶Ʒƴչֵƽ̨ 2023^̻֮˶ƷƵļƷƾƷԼȽǶ˶Ķ2023괺 


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ͿˡϳΪ˶Ьĵ ձѹϡͿֹס˶ȴл½ 

ڵڶƼлΪadidasҪսг֮һڶӪ7.66ŷԪͬ16.4%ȫʵ˫λ ϰʵӪ16.5ŷԪͬ1% ֵҲػ300ŷԪֵ360ŷԪ 

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Ϳ˵ѾʵһͿ˴лӪ18.1Ԫͬ25%ЬࡢκװƷ۶22%36%19% 

˶Ʒƻشı˶紩·糱ȫϰ 

˶гռȹ˵г˶Ʒռг60%ռһԱôй֮һ˶Ʒ͸Ϳ˰δػгʱ 

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˶վɶೡŵڸ˶Ʒṩ˸ŵij й2-3%Űд»Ʊ˶ƷƵʱ 

˶ƷйгȻȷԵƷӯʱڱƷ˶ƷƲʳ ̤ӭͷز361ȵĹǹƷйгеȡ 

ƷƵĴתδй˶ƷгҪ 


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ΪȺ˶פԽԽŮ˶ϲŮӽ˶ڳΪδĴ 

׽סŮӽŰƼŮ˶ 

2022ŮӲƷռ20-30%Ͷδϣͻ30%2021ѾŮ˶Ʒ 2023ŮΪԼŮŮѰԼ7β°Ů˶ƷơDANSKINƷרҵͨ/˶ְϵеIJƷ֪ŮԴһƽѵ 

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Ű˶Ʒ361ӴŮ˶ƷзƳ٤ѵƷ ͬʱ361ƳIP˶Ůӽ֡רŮ˶Ⱥ 11չ٤̡ҹܵ42˶ 

Ů˶IJǺ˶Ʒͬѷɫ 

NIKEŮûͣNikeһӴȫŮӪҵͶ 2022ƱװռΪ42.3%Ůװ1%ռΪ18.6%Ϳ˲ƽ̨, ŮռѾҳһֱ 

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˶Ʒư꣨Under Armour3.0׶εġѺƯȻˡͨ˶ɼúˮԼƯںԼȺŵUA WOMENתͬʱ˶־˶άȵ 

ƷƽŮ˶Ů˶Ծ߱شDZ 

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ܾ֡2021깫Ϊо桷ʾŮƽĵִ6362Ԫȥ50%ڹý˽̿γ̵ȷ ͷƷҵ桷ᵽйŮ˶ͽ˶ϵƷ˱ԼĪ15%20% 

Ů˶ĵDZ֮˶ĵŮ˶ 


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˶ЬĿЬ2023Ӯ 

ƾ֤ݵй˾CircanaЬ(-8%)ʱװЬ(-6%)»ĵڶרҵ˶Ьɼ5%г רҵܲЬռרҵ˶Ьֱ40%֮ 

ЬΪͻСĿȦ빫Ұ 

DeckersµHOKAܲԽҰͽӲ˻ЬƷָͷЬ ڵHokaľ۶90.8%ִ3.521Ԫ йгҵ2023ȫ80% ͬʱֹƷŸµҲ10Ԫ 

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1-7ɪʿ72%StockX˶ЬƷ Ʒ7ɪʿStockXۼ¼8½ܼ¼ٴαԽ 

Ʒ֮ҲоNew BalanceӰ ֹ8New BalanceЬ30˫󶼶Ʋ9909921906ľ 

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СĿijȦܲЬԭ趨ڻⳡĸܲЬĻ 

̡ͽCitywalkijĿݵɽҰij˶Ьµ ЬһרҵЬٽɺԵһƽ 

ЬһֳҲһ񡢿кʹ󵨵̬ȻIJǷɽԽ˵߾ߵ°ʱķҲδһ 

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ʱɽװд

ʱ˶˶罻·˶רҵ֪㹫ԸԻרҵ˶ƷЧ͵רҵȫ˶ջ̬ĸ߻һ 

δʱҲԽȫѡҵ̬ΪȺµʽ鳡øߵרҵ˶ԸԻøõ֪ ʱרҵ˶װһվʽЧΪǵ֮ѡ 



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